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Addison Rae Talks Teaming Up With Nerds to Help Mystery Guest Prep for Super Bowl Ad: ‘I Literally Ate So Many Nerds On Set’

today01/23/2024

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Addison Rae is entering her Nerds era as she takes on the role of dance coach in a new teaser leading up to the candy brand’s debut Super Bowl commercial.

The NFL Playoffs kicked off Jan. 20, and as the teams battle it out to see who heads to the Super Bowl 2024, Nerds is prepping for their first commercial appearance at the Big Game. To help them put on a memorable performance, the “2 Die 4” singer was tapped to teach a mystery guest some choreography to Irene Cara‘s iconic “What a Feeling,” which was a dream for Rae, whose musical influences include pop legends Prince, Katy Perry, Janet Jackson, Britney Spears and Madonna.

“I am such a big fan of the song, and growing up a dancer, it’s just a song you always hear and love and reference,” Rae says in an interview with Billboard. “I got to have the honor of coaching the lead star to do something to this amazing song. [It’s a] huge dream.”

Addison Rae x Nerds Collab

Both Rae and her friend and choreographer Marissa Heart teamed up to create an exciting piece of choreography that also allowed her to tap into a bit of childhood nostalgia.

“We worked together on creating something fun and true to dance at its core, and it just made it super fun to be with someone that I know and love on set, and also be doing something that I love,” she says. “I literally ate so many Nerds on set. I feel like my childhood self is coming to life and has unlimited access to sweets.”

Within the teaser, you can see the TikTok star show off her dancing skills while providing motivation and critique to the unknown star of the upcoming commercial. Her training snack of choice? Nerds Gummy Clusters, which also is how she would describe her 2024 era.

“Honestly, I’m in my Nerds Gummy Cluster era: I’m soft on the inside, but got to be a little bit guarded sometimes going into the year, protecting my soft center,” Rae says in an interview with Billboard.

Nerds Gummy Clusters Candy

Within each bag of Nerds Gummy Clusters are sweet and chewy candy pieces that feature a gummy center coated with beloved hard Nerds candies. You can choose from a variety of flavors, including Rainbow, Very Berry and more.

The official commercial is set to air Feb. 11 before the 2024 Super Bowl halftime show for 30 seconds during the second quarter of the game. Until then, the Nerds teaser can keep you guessing as to who the unseen star of the video will be and whether Rae will make an appearance in the official commercial.

Check below to see Rae in the Nerds Super Bowl commercial teaser.

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