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YG Marley Is Latest Marley Family Member to Score a Breakout Hit — With Help From His Legendary Mom

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Welcome to Billboard Pro’s Trending Up column, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 
 
This week: YG Marley becomes the latest artist in his legendary family with a breakout single (with an assist from Mom), Rich Gang’s signature smash makes the viral rounds yet again, social media’s Jacob Elordi obsession results in another revived hit and more
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“Praise Jah!”: YG Marley Adds Yet Another Hit to the Marley Family Legacy   

Just one month out from the theatrical release of Bob Marley: One Love (Feb. 14), the forthcoming Reinaldo Marcus Green-helmed biopic of the late reggae legend, the Marley family is adding yet another hit to their already sprawling cross-generational collection. “Praise Jah in the Moonlight,” the debut single from YG Marley, is currently exploding at streaming, garnering 1.28 million official on-demand streams during the period of Jan. 12-16, according to Luminate. That marks a whopping 176.4% increase in streams from the previous period (Jan. 5-9).  

Marley’s debut track is experiencing a perfect storm of pre-release promotion and viral facts related to the song’s credits. Last winter, Marley performed “Praise Jah” at several of his mother’s tour stops. His mother? None other than Ms. Lauryn Hill. Naturally, footage from those shows gained lots of traction on socials, with fans kickstarting a grassroots campaign for an official release of the song. “Praise Jah in the Moonlight” eventually hit DSPs shortly after Christmas (Dec. 27, 2023), and once fans perused the credits, another viral element was added to the song’s run.  

“Praise Jah” is co-written by Marley and Hill and includes elements of Bob Marely & The Wailers’ “Crisis,” earning the music icon composer and lyricist credits. This information has quickly made the rounds on socials, with fans praising the musical lineage of YG Marley and embracing the song’s focus on traditional reggae stylings. Having already hit No. 1 on Spotify’s Global and U.S. Viral 50 charts, “Praise Jah in the Moonlight” is looking to grow into a true breakout hit for YG Marley. – KYLE DENIS

Back to the Top for Rich Gang’s “Lifestyle,” Thanks to Very Different Viral Videos 

Rich Gang’s 2010s anthem “Lifestyle,” a No. 16 Hot 100 hit in 2014, has been gaining on streaming this week thanks to a few viral videos. The song first re-entered the cultural zeitgeist when model Alex Consani posted a video of herself dancing to the track at brunch. Since its posting, the video has been liked 4.6 million times with one commenter calling it the “video of the year” (that comment has been liked 110.4K times). 

The ”Lifestyle” hype grew even further last week when it was played in the court room during Young Thug’s trial and later clips of the moment went viral on social media. All this has led to a 307% jump in streams in the last week, according to Luminate — with the song rising from 723,000 U.S. on-demand streams for the four-day period of Jan. 5-8 to over 2.2 million for the same period the following week. – KRISTIN ROBINSON

Jacob Elordi’s Sex Appeal Revives Near-Decade-Old Flume Hit  

Between his starring turns in Sofia Coppola’s Priscilla and Emerald Fennell’s Saltburn, Jacob Elordi has become the Internet’s latest obsession. Of course, the 6’5” Australian actor has long been a star for younger audiences thanks to The Kissing Booth trilogy and Euphoria, but he’s hit a new level in the past few months.  

Case in point: A fan-created montage gawking over Elordi’s good looks has sparked a streaming revival for the nearly decade-old song that plays in the background. The fan-cam, which is comprised entirely of shots of Elordi’s Saltburn character, is set to Flume and Kai’s “Never Be Like You,” an era-defining dance track that reached No. 20 on the Billboard Hot 100 back in 2016. During the week of Jan. 5-11, the Grammy-nominated track pulled in 2.12 million official on-demand U.S. streams, marking a 75% increase from the previous week.  

The Jan. 3 TikTok that kickstarted the “Never Be Like You” surge has since collected a jaw-dropping 42.1 million views and 6.5 million likes on the platform in just two weeks. The sound attached to the post – which is logged as separate from the official “Never Be Like You” sound – has already been used in over 18,000 posts – nearly all of which are about Elordi or Saltburn in some way. Between Sophie Ellis-Bextor’s “Murder on the Dancefloor” and now “Never Be Like You,” it looks like Saltburn has the Midas Touch when it comes to minting new-old hits. – KD

Let the Man Go Through: ‘Reacher’ Surrender Spurs Soul Coughing Bump 

Amazon’s action-crime series Reacher, based on the popular Jack Reacher book series, has become one of the streaming service’s biggest serial hits. With episodes of its second season now being released weekly, individual episodes are proving to have a pronounced streaming impact with some of their higher-profile synchs.  

Most recently, Soul Coughing’s late-’90s left-field alt-rock hit “Super Bon Bon” was used extensively in the climax to the season’s Jan. 12-debuting penultimate episode, where the title character (played by Alan Ritchson) gives himself up to antagonist Shane Langston (Robert Patrick) as part of a thusfar-unseen plan to rescue his team members from capture. The song’s warped bass line and sung-spoken “Move a-siiiiide and let the man go through” commands perfectly matched the tension of the scene, and captured the interest of viewers – many of whom were likely unfamiliar with the song previously, as evidenced by the song ranking in the top 10 of Shazam’s U.S. Top 200 this week.  

That interest also extended to DSPs, as “Super Bon Bon” notched over 118,000 official on-demand U.S. streams for the first four days of this tracking week (Jan. 12-15), according to Luminate – a 342% gain from the 27,000 streams it posted over a similar period in the previous week. If that’s what a second-to-last episode synch can do, you can bet music supervisors will be paying attention to the performance of any synchs in the upcoming season finale, airing tomorrow (Jan. 19). – ANDREW UNTERBERGER 

Muni Long’s “Made for Me” Turns Viral ‘Blue Pajama’ Trend Into Big Streaming Gains  

Soul singer-songwriter Muni Long’s “Made for Me” already had radio on its side – the track has reached No. 2 on Adult R&B Airplay and No. 14 on R&B/Hip-Hop Airplay – and now it’s turning into a sizable streaming hit thanks, in part, to a hilarious TikTok trend.  

TikTok creator @peezyp – better known as “girl with the blue pajamas” — jump-started a simple trend that has captivated the app’s users and sparked new interest in Long’s latest single. The trend is simple: Decked out in blue pajamas, users walk toward the camera (lots of head-bobbing and playing to the camera as if you’re in a ‘90s R&B music video are highly encouraged) while lip-syncing the chorus of the song. The trend’s specifics draw some inspiration from Muni Long’s performance of the track at the 2023 Soul Train Music Awards.  

“Made for Me” has been logging over 500,000 official on-demand streams per week for the past month and a half, but the song has shown remarkable growth over the past two weeks. During the week of Dec. 29-Jan. 4, “Made for Me” earned 1.22 million streams, increasing by 25% the following week to 1.53 million streams. Long herself has got in on the fun; On Wednesday (Jan. 17), she posted a TikTok of her jumping on the trend with the caption, “Lemme go buy some blue pajamas rq.” The official “Made for Me” sound currently plays in over 44,500 TikTok posts, while its official music video – which stars fellow R&B fixture Luke James – has garnered over 200,000 views in less than 24 hours.  

Should streams continue to rise alongside its airplay numbers, “Made for Me” could very well become Muni Long’s third career entry on the Hot 100. – KD

Season’s Gainings: MLK Day Bumps for ‘60s Protest Anthems 

We don’t typically see huge streaming spikes related to the January commemoration of Martin Luther King Jr. Day – it’s not really the kind of holiday most folks feel needs a soundtrack, for obvious reasons. That said, there were a few period anthems that understandably saw bumps in streaming on Monday (Jan. 15) for their topical relevance – including James Brown’s “Say It Loud (I’m Black and I’m Proud)” (up 117% in official on-demand U.S. streams from the previous Monday to nearly 7,000, according to Luminate), Dion’s “Abraham, Martin & John” (up 46%, also to nearly 7,000) and Sam Cooke’s “A Change Is Gonna Come” (up 14% to over 89,000). And of course, there were also gains for U2’s hit MLK tribute, the classic rock staple “Pride (In the Name of Love),” which rose 12% to over 46,000. – AU

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Label Bosses Ángel del Villar & Javier ‘El Tamarindo’ González Launch Distribution Company

Music executives Ángel del Villar and Javier “El Tamarindo” González have joined forces to launch a new distribution company, DSTRO7. Del Villar’s indie label, DEL Records, will be exclusively distributed by DSTRO7, as will González’s Tamarindo Rekordsz, which he founded in 2012. According to a press release, the company will focus on music streaming, monetization, promotion, marketing, data and analytics, and creative services including recording, production, mixing, mastering and video production. DSTRO7 is currently onboarding “a wide variety of clients,” […]

today01/18/2024


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