Lana Del Rey Joins SKIMS for ‘Dreamy’ Valentine’s Day Collection: Here’s When You Can Buy It

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SKIMS has asked Lana Del Rey to be its Valentine this year as the face of the lingerie brand’s popular Valentine’s Day Shop. The campaign drops Thursday (Jan. 18) on Skims.com and features a preview of the collection that’ll not only be love at first sight, but will make the perfect Valentine’s Day gift for your partner. Pieces will be available on Jan. 23, but for now, you can sign up for the waitlist, which will notify you the moment pieces go on sale.


Within the collection are 29 limited-edition intimates, sleep sets, loungewear and more featuring styles that aim to fit every body and aesthetic. You can even shop gifts for her and him to help inspire you for the upcoming holiday and beyond.

The “Summertime Sadness” singer poses in key pieces from the collection for the campaign, including the bestselling Fits Everybody bodysuit, the heart-print Sleep set and the new Woven Shine dress, which the Grammy-winning singer was excited to be a part of.

“I’ve been a big fan of SKIMS since the beginning, so being featured in their Valentine’s campaign is so exciting,” said the “Doin Time” singer in a press release. “Their collection is so pretty and dreamy, which made collaborating with [photographer] Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”

Lana Del Rey

The new V Day-themed collection will range in price from $16 to $124, and will also be available from select retailers, including Nordstrom, SSENSE, Net-a-Porter and more. Last year’s Valentine’s Day Shop quickly sold out after its release, which means you won’t want to hesitate before adding these Del Rey-approved pieces to your cart — or hunt for some SKIMS dupes.

For more product recommendations, check out our roundups of the best corsets, sticky bras and pleated skirts.

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