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BLACKPINK to Gift Fans an Immersive Concert Experience in ‘A VR Encore’: Exclusive First Look

today11/15/2023

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BLACKPINK is up for the 2023 Billboard Music Awards‘ newly established top K-pop touring artist honor thanks to the success of its Born Pink World Tour. Whether or not the quartet takes home the trophy Sunday (Nov. 19), the group will still give fans a reason to celebrate with a gift just after the Christmas holiday.

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Billboard can share the exclusive first look and details for BLACKPINK: A VR Encore coming to fans this holiday season. For BLACKPINK’s first concert in virtual reality, viewers can return to the Born Pink World Tour’s special finale show held in Seoul’s massive Gocheok Sky Dome that featured their Billboard Hot 100 hits such as “Pink Venom,” “Kill This Love” and “How You Like That” live, but also solo performances from JisooJennieRosé and Lisa.

Emmy Award-winning production company The Diamond Bros. is producing and directing the 70-minute concert custom-made for VR in partnership with Meta. Exclusively available in VR inside the Meta Horizon Worlds’ Music Valley, Meta Quest VR headset owners in select regions get a front-row ticket to the social experience.

“We’re thrilled to embrace the dynamic world of VR because it allows us to reach an even wider global audience and share our music in an entirely new, immersive way,” BLACKPINK said in a statement. “This VR concert is not just a show; it’s an extension of the tour we poured our hearts into. We can’t wait for you to see the magic we’ve created with The Diamond Bros and Meta, and thank you to our incredible BLINKs for your endless support.”

Josh Diamond, director and executive producer at The Diamond Bros, echoes the excitement for the major collaboration. “BLACKPINK is an iconic, groundbreaking group, and being able to capture them in VR in Seoul, South Korea, for the final performance of their Encore tour was incredible,” he says. “We couldn’t be more excited to have partnered with Meta on this amazing opportunity. We can’t wait for everyone to experience it!”

Meanwhile, Vishal Shah, VP of Metaverse at Meta, points out how A VR Encore changes a typical concert viewing.

“Artists like BLACKPINK are transforming how music fans experience performances and connect with their favorite artists,” Shah adds. “We’re excited to feature this creative, social VR experience from The Diamond Bros in Horizon Worlds and can’t wait for Meta Quest owners to take a front-row seat for this amazing show.”

BLACKPINK: A VR Encore premieres in VR on Tuesday, Dec. 26, at 5 p.m. PT in Meta Horizon Worlds. Attendees can RSVP for the event now, with replays available for a month in Meta Horizon Worlds after the concert.

Get your first look at the teaser and concert poster art below, and tune into the Billboard Music Awards Sunday, Nov. 19, at 8 p.m. ET via BBMAs.watch or Billboard and the BBMAs social channels.

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